The New York Jets needed to create a breakthrough campaign to promote their new stadium’s once-in-a-lifetime seat auction. TV, print, online, mail, and guerrilla campaign had to do more than just surprise and delight. They had to produce real results.
I have been the one-person production team on the account from 2008-2011, responsible for all TV and radio spots as the Producer / Editor / Colorist – Introducing Coaches Club (featuring Manhattan business tycoon Donald Trump) in 2008, Opportunity Has Never Knocked This Hard (with exclusive NFL Phantom HD footage) in 2009, and the latest It’s Go Time campaign (featuring players Mark Sanchez, Dustin Keller, coach Rex Ryan, and chef, restaurateur and TV personality Mario Batali) that took over the tri-state area this past season and sold out the Coaches Club personal seat licenses. Incidentally, the team made quite the impression as the dark horse.