StoliHotel.com was built as an online extension of the physical Stoli Hotel, a hotel-themed pop-up nightclub visiting major US cities in 2007 and 2008. The brand wanted the companion website to support the event’s concept, generate buzz, and offer the opulence, grandeur, and excitement of the real Stoli Hotel to online visitors.
This online experience was meant to be a voyeur-friendly site that let visitors spy on the swank hotel and its panoply of guests. This was one of the first of truly interactive video-based websites – and as the Producer / Editor it was a priviledge to be on the forefront of such cutting-edge work. The video elements were shot on a green screen and layered on top of various 3D graphical elements to create a seamless experience.