The Shoes, Glorious Shoes campaign was developed to launch and differentiate Endless.com as a brand.
Endless.com recognizes the passion for shoes as a lifestyle – they know shoe freaks because they are shoe freaks. This spot chronicles a day in the life of a shoe freak.
Being involved in this campaign right from the start, and working with a team of male creatives, I had be responsible for giving this campaign a woman’s perspective. A woman’s relationship with her shoes is unique and involved, and this spot represents this shameless, unadulterated love. The music and editing style chosen for the spot makes it whimsical, playful and completely personal. The perfect day becomes an accumulation of the perfect shoes for the pefect occassions.